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About Us

Mission Statement

Couple Checking In

The Sentry Companies mission is to:

 

 

  • Be recognized as the leading specialists in every aspect of our business.

  • Invest, acquire, develop, own and operate hotels, resorts, conference centers and private residence club.

  • Provide unparalleled service by a highly motivated and dedicated staff in a safe and culturally diverse environment.

  • Conduct business with honesty, integrity and a sense of social responsibility.

  • Maximize value for our partners/investors.

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Carefully centered on the core principle of delivering the highest level of Guest Services, Sentry Hospitality is the management company for all hotels, resorts, conference centers, and private residence clubs. 

Management Overview

OPERATIONS

Sentry's organizational structure sets the foundation for achieving an exceptional, independent, and timeless feel of inspiring service.

 

FOOD & BEVERAGE

Exciting yet casual. Sentry delivers a hybrid of smart luxury with a focus on health and sustainability across cultures. Despite the trans-formative nature of hospitality trends, Sentry's delivery of business elegance to both small and large scale events, continues to be solid and impressive. 

 

MEETINGS, EVENTS, & GUEST SERVICES

Sentry remains at the top of the field across all meetings, events, and guest services for the past 30 years.

 

SALES & REVENUE MANAGEMENT

Sentry drives and monitors all hospitality assets, revenues, market strategies, and personnel maximizing investment returns. 

 

TECHNOLOGY

From digital lounges to video wall productions to consumer social media interaction opportunities, Sentry is at the top of the list in all areas of the technology platform, changing from moment to moment.

 

LABOR ANALYSIS

Sentry Corporate Finance reviews and monitors all costs installing our company customized labor controlled performance systems. 

 

ANNUAL BUDGETING PROCESS 

Following Sentry's budget formula, we review and analyze our annual budgeting and forecasting process at Sentry Corporate deriving secure strategies for financial success. 

 

PROPERTY FACILITIES OPERATIONS 

Working under Sentry's exclusive "Property Operations" formula, Corporate oversees monthly, yearly, and annual advance facilities strategies controlling the assets' future real estate value and peaking guest satisfaction reports. 

Cornerstones of Excellence

Hospitality Behaviors

Moments of Truth

The Right First Impression

Service Recovery

Exceeding Guest Expectations

Providing Great Service

 

The cornerstones of excellence are the fundamental building blocks for service excellence. Once mastered, Associates are able to:

 

  • Define what providing great service means  and how to deliver on guests’ expectations

  • Identify strategies that maximize verbal and non-verbal communication with guests and peers

  • Accept ownership for guests’ experiences and one’s actions

  • Take pride and responsibility for personal well-being and the quality/safety of guests’ experiences

  • Build a culture of team effectiveness, team participation and a spirit of team collaboration

  • Understand the importance of knowing SOPs, Service Codes and client information

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Management Principles

​Sentry is a service driven associate friendly organization. Relationships and training are two cornerstones of our company.

 

Customers

Our guests are the pillars of our success. Every Sentry principal foundation is centered on superior customer service over and over again. 

 

Associates

Sentry's long standing success is based on loyal associates. Our team shares the common vision of our Mission Statement. 

 

Service 

Sentry Service Codes are clearly what distinguishes us from the competition. 

 

Investment Value

Sentry is a profits and long-term shareholder growth-driven organization. 

 

Development

Sentry develops new age lifestyle hotels, resorts, conference, event venues, and private residence clubs. New construction and build-outs are turnkey components inside Sentry Development Group. 

 

Social Responsibility

Sentry is centered around internal and external social responsibility.  We practice this philosophy every day.

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